Launch your own history podcast in 12 months

Here's what you can expect from this training

  • A proven road map for how to start a podcast (even if you've never recorded anything before!)

  • Don't guess about what equipment to use to get the best sound. No more googling! We'll talk low, middle, and high end options that get you professional quality sound right out of the gate.

  • Templates, diagrams, and guides for finding guests, conducting a solid interview, and running a professional show

  • No more wondering how to apply lessons to your situation. Get live feedback from me and the rest of the mastermind team every step of the way. Ask your real questions and get answers tailored to your goals.

  • Guest celebrity speakers that come in to share with you about key aspects of running a successful podcast, and you'll get to ask your questions and get answers live.

  • A built in network of professional podcasters to form a solid foundation you will use for years to come.

Space is Limited

Accepting applications until August 15, 2024

Submit Your Application
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Here's what we'll cover this year.

  • September

    Naming your show, setting your launch date, setting up your equipment and sound, recording your first episode.

  • October

    Learning how to edit your show, we'll have a celebrity guest this month, and you will learn how to find your audience by creating a customer avatar.

  • November

    Outline your show topics and conducting productive (reliable!) online research. Setup your work calendar and your show's production calendar.

  • December

    Setting up your podcast website and establishing your email marketing. We'll talk newsletters, content, and frequency.

  • January

    It's artwork month! We'll create your cover art, episode art, and we'll talk about public domain licenses, copyright, and free images.

  • February

    Metrics and Plugins. We'll talk about checking rankings and directories, surveying your audience, seeking testimonials (even for a new show!), and how to handle criticism. metrics

  • March

    Start writing show notes, custom urls, social media promotion, online promotion. tess

  • April

    How to talk to guests, how to pitch random strangers to be on your show (and get a yes!), Template emails, guest requirements, waivers, and communication.

  • May

    Common mistakes to watch out for, and how to professionally handle flubs. We'll also talk networking this month as well as guest management. mistakes

  • June

    SEO Traffic, Affiliate links, Being a Guest on Someone else's show to promote your own show

  • July

    Guest blogging, online places to promote your show and how to reach them. Finding and getting speaking engagements.

  • August

    Sponsorships, how to get them, place them, and keep them. Memberships, merchandise, Products, and Services

Meet Your Instructor

Cassidy Cash is the host of That Shakespeare Life, the podcast that goes behind the curtain and into the real life and history of William Shakespeare. That Shakespeare Life is ranked as the #2 Shakespeare history podcast in the world, with over 300 episodes, and over 140,000 downloads. On the air since 2018, That Shakespeare Life has won international awards, been featured in major history magazines, including History Hit, Historians Magazine, and History Magazine. Cassidy is a member of the National Council on Public History, The American Historical Association, the Renaissance Society of America, the Shakespeare Association of America, and is an Associate Fellow of the Royal Historical Society in London for her contributions to history.

FAQ

  • How often will we meet?

    We will meet live over zoom twice a month for live training sessions with me as well as visits from celebrity guest experts. Between live sessions, we will be touching base for questions, help, and feedback using a platform called Slack. I'll walk you through how to use that and getting setup there as part of the welcome to the mastermind.

  • Why is it called a mastermind group and not an online class?

    With an online class, you are given the information and then expected to implement that knowledge independently. With a mastermind group, you have my full attention and my hands on commitment to your real time goals. When I assign you the next step, you aren't going to have to wonder if you did it right, because I'm going to evaluate it and tell you right there. No more wondering if it is right or any guess work here! PLUS the huge benefit of a mastermind group that this is not just a road map of good advice that you then have to apply on your own. It’s a team of up to 8 professionals who work with you to build your platform (And you’re going to be helping them build theirs, too!)

  • Will I have access to the course materials after we finish the mastermind group?

    All of the templates, guides, and downloads I am going to give you during this training program are yours to keep forever. And if you're like me, you will find them useful time and time again as you work in podcasting. As for the video versions of the live sessions and celebrity visits, you will have access to these throughout the entire year you are enrolled in the training program, but those will go back into our vault after the training is complete.

  • Are there any early bird discounts?

    Because we are running an application process for this training, we had to set the application deadline the same for everyone, so there's not a discount for signing up early. However, there are two ways to get a discount on the mastermind training: 1. if you are a patron of our show already, you can participate in the mastermind group for $1900 (paid annually). That's like getting 4 months completely free! 2. You can get two months free by paying for the year upfront. Regular price is $240/month ($2880/year) and you can get the whole training for just $2400, that is 2 months free.

  • How can patrons get their discount?

    There is a special coupon code posted on the Patreon page just for patrons that will make sure you get charged the discounted price of $1900 for the year. Apply that coupon at checkout for the discount, and message me if you have any issues. I'll make sure it gets applied for you.

  • Will I REALLY have a successful podcast at the end of this year?

    Whether or not the podcast succeeds will be up to you, but I can promise you that if you do what I'm outlining in this training, you will have a successful podcast at the end of the year. How do I know? Well, this is the exact process I used to build That Shakespeare Life. We will start you out setting a strong foundation and building your first few episodes, we'll launch your show, then we'll grow your show, including some options for monetizing your show since, let's be honest, "successful" means that it needs to make money. I'll walk you through how to build not only your show, but your online presence, professional reputation, and of course, revenue. You aren't going to be an instant millionaire with this training, but you are going to have a professional podcast with an established network and functional revenue streams.

Two Ways to Join

Same great training, two ways to pay. Join annually to get two months free! **Patrons of TSL get the entire training for just $1900--use Patreon code for discount**